Blog
Ideas, Notes & What We're Learning
Practical thinking on AI, agentic software development, automation and the technology that helps a modern business grow — written by the team building it, not a marketing department.
AI Explained
What is AI?
Artificial intelligence is the new internet — something we interact with every day, knowingly or not. But what actually is it, what can you do with it, and where does it fall short? A plain-English guide for business owners.
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AI & Productivity
Give AI a Personality
One of the most underrated ways to use AI is to give it a personality. Tell it to act as Sherlock Holmes and it delves into problems like a detective. Here are the personas I keep coming back to — and a challenge to build your own.
AI Explained
Which Model to Choose?
The number of AI providers and models seems to grow by the week, and it can be hard to know which are right for your business. Here’s the shape of the market — providers, models and tiers — and a simple rule for when to use what.
AI Explained
What Does AI Actually Cost?
“So what does all of this actually cost?” is usually the first question we’re asked — and the honest answer sits somewhere between £16 a month and fractions of a penny per task. Here’s how AI pricing really works, with verified numbers and a promise to keep them honest.
AI & Engineering
Agentic Software Development
When I first started using AI for software development I was highly sceptical. Six months later it had completely changed how I write code. Here is the journey — agents, skills and workflows — and what it could mean for your business.
Product
AIgility
After ten years watching businesses bolt together ERPs, warehouse systems and the inevitable hidden spreadsheets, we are building something better. Here is what AIgility is — and where we are up to.